A simple boutique hoodie street wear brand. Our unique spelling celebrates the beauty of life and it's chaos. 'Kra-nik' is the grammatical spelling of the annunciation of 'CHRONIC' in English. The definition of chronic is (of a person) having an illness persisting for a long time or constantly recurring. Our brand name an homage to those who struggle and an homage to nature's natural remedies. You are not broken if you're different. Embrace it. Find outlets. Find passions. Welcome to Kranik Brand and thank you for your support. Be kind!