Our name 'Kra-nik' is the phonetic spelling of the annunciation of 'CHRONIC' in English. Our unique spelling celebrates the beauty of life and it's chaos. Our brand name an homage to those who struggle with mental ups and downs and to nature's natural remedies. You're not broken if you're different. Embrace it. We are all about supporting finding outlets to creative freedom and happiness. Art comes in many forms. What's your Outlet? - #KranikBrand

"Simple Adventure Fashion" --- Our Red Label Collection of hoodies and lanyards celebrates the amazing US National Parks System. Our hoodies and lanyards make perfect gifts for those 'hard to shop for' loved ones. Our logos are simple, clean and easy. Last year my father said to me in conversation "he wished he'd seen more National Parks in his life". I am going to try and change that this summer with these purchases. Thank you! Life is Precious! Get Outside! - Kranik Brand

SKWOK. Have a voice! It's our motto. Pronounced (squ'awk). A simple, clean boutique hoodie street wear brand with a passion for action sports and the outdoors and standing up for what's right. Our name a tribute to my last name and my father, and also my big mouth. Smiles. Do good things! Be kind! Have a voice!

Onomatopoeia: the formation of a word from a sound associated with what is named. For example remember Batman? (bam, pow, wow, squawk, sizzle, buzz, hiss, splash, roar, swoosh) - #SkwokBrand