Welcome to Kranik. A simple boutique hoodie street wear brand. 'Kra-nik' is the phonetic spelling of the annunciation of 'CHRONIC' in English. The definition of chronic is (of a person) having an illness persisting for a long time or constantly recurring. Our brand name an homage to those who struggle mentally and to nature's natural remedies. We found the name fitting. Our unique spelling celebrates the beauty of life and it's chaos. You are not broken if you're different. Embrace it. Find outlets. Do what makes you happy. Chase dreams. Be kind! #Kranikbrand

Dirt bikes were my first love. A sense of freedom. I struggled with ADHD as a kid and I was fortunate to have parents who encouraged my participation in various action sports. Skating was one of my first 'outlets' growing up. Being 10 years old in 1982, skating was my first real sense of style and creativity. It was surfing and snowboarding that changed the path I took in life. Surfing is therapeutic for many. It's good for the soul. I was fortunate to work for a few pioneering brands in the mid 90's action sports era. I promised myself then that one day I'd do this...create my own brand(s). Promise kept. Now what?

Welcome to Skwök. Pronounced (squ'awk). A simple boutique hoodie street wear brand. A platform to inspire and encourage as well as a play on my last name and a tribute to it. Using the business principle 'Keep it simple stupid'. A brand with a passion for the outdoors and standing up for what's right. Have a voice! Be kind!

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Onomatopoeia: the formation of a word from a sound associated with what is named: (skwok, squawk, sizzle, pow, buzz, hiss, splash, roar, bam , wow, swoosh)

#skwokbrand