Welcome to Kranik Brand. A simple boutique hoodie street wear brand. Our brand name an homage to those who struggle mentally and to nature's natural remedies. Our unique spelling celebrates the beauty of life and it's chaos. The definition of chronic is (of a person) having an illness persisting for a long time or constantly recurring. 'Kra-nik' is the phonetic spelling of the annunciation of 'CHRONIC' in English. We found it fitting. You are not broken if you're different. Embrace it. Find outlets. Do what makes you happy. Chase dreams. Be kind! #Kranikbrand

I struggled with ADHD as a kid and I was fortunate to have parents who encouraged my participation in various action sports. Skating was one of my first 'outlets' growing up. Dirt bikes one of my first loves. Along with our ski-boat, these outlets were my first real sense of style and creativity. A sense of freedom. It was surfing and snowboarding that changed the path I took in life. Surfing is good for the soul. Simply put, therapeutic. I was fortunate to work for a few pioneering brands in the mid 90's action sports era. I promised myself then that one day I'd do this... Promise kept.

Welcome to Skwök. Pronounced (squ'awk). A simple boutique hoodie street wear brand. A platform to inspire and encourage as well as a play on my last name and a tribute to it. Inspired by a kid named Phoenix. Using the business principle 'Keep it simple stupid'. A brand with a passion for the outdoors and standing up for what's right. Have a voice! Be kind!

-----------------------------------------------------

Onomatopoeia: the formation of a word from a sound associated with what is named: (skwok, squawk, sizzle, pow, buzz, hiss, splash, roar, bam , wow, swoosh)

#skwokbrand